On 10/28/2023, The Custard Cup in Danville marked the close of its 74th season as
the lights in its iconic sign turned off. But they are not off forever. Danville native and past Cup
employee, Andrew Seibert announces his upcoming purchase of The Custard Cup, following his
successful bid at last week’s auction for the beloved local dessert spot.
“Ever since I first put on the gold apron 25 years ago, the Cup has always held a special place in my
heart,” Seibert said. “When the news broke last month that it was to be sold, the lemon custard-loving
kid in me felt called to ensure that it was preserved for generations to come. Never in a million years did
I think I would actually have the winning bid!”
With next year marking the long-standing business’ 75th anniversary, Seibert says he’s excited to
celebrate that milestone, but his focus is on making sure the business is flourishing all the way to its
centennial. “The Custard Cup has always been, and will continue to be, a source of great pride for
everyone in the city of Danville and Vermilion County, and for all those, like me, who call it ‘home’ no
matter where we roam,” shared Seibert, who currently lives in Chicago.
Seibert, who grew up in Danville and worked at The Custard Cup in high school, knows the importance
of local small businesses first-hand. Seibert’s father, Roger Seibert, owned Danville Omni Kolor, an
automotive paint store, for 28 years until retiring in 2016. “I spent a lot of time at the store, after school
and in the summers. I loved making the daily rounds with him to all the local body shops. Everyone
would always ask ‘Is he going to take over someday?’ and we’d both laugh. But he taught me the
importance of building genuine relationships with customers and going above and beyond to help them.
And that’s something the Cup has done for 74 years, and we will continue to do for many years to
come,” Seibert said.
The opening date for the next season will be March 15, 2024. Customers can expect many of the same
friendly faces behind the window and all their treasured flavors and treats. “There will be lemon. There
will be cold fudge. There will be Green Rivers,” Seibert reassured, naming a few of the most popular
menu items.
The sale of the business will be finalized in late-November and more updates will be shared at that time.