WITY FORMAT INFORMATION
Ours is one of the most successful radio formats in the business, a highly efficient way to reach upscale, loyal-listening adults, aged 35-64, who control 89% of our nation’s wealth.
Musically, we combine the top songs of the 50s, 60s and 70s, with more contemporary easy listening artists from the 80s and 90s, right on up to the present day. Adult Standards, as the format is called, delivers more for your advertising dollar.
The sound of the station is unique for our area, and covers a wide swath of east central Illinois and west central Indiana 24 hours each day. For a detailed coverage map, please click here.
With regional market coverage and an audience made up of “baby boomers,” we also cover the bases when it comes to information. WITY’s news, weather and farm coverage is impressive, with ABC News at the top of each hour, complete local and regional news six times daily, plus a full schedule of farm information with markets, analysis, commodities, and more.
SHOULD I ADVERTISE?
If you have competitors and you want people to know about your business, then advertising is a necessity. If you want to consistently grow your sales and expand your business, then advertising is a necessity. The point is advertising creates store traffic, attracts new customers, and boosts morale. It brings you closer to success by encouraging repeat business and keeping your business top of the mind with your customers. The goal is to buy the right audience to improve your chances for success.
Radio reaches on-the-go consumers and allows you to establish a relationship with them. With WITY advertising, you’re doing this with the decision makers in the community who have more discretionary income to spend. You are targeting your best prospects with WITY and the Adult Standards radio format.
Contact your professional marketing representative at WITY to start your cash register ringing. Phone 217-446-1312 so we can put WITY to work for you!